Media Week Awards 2008
EXTENDED DEADLINE: 27 JUNE
Media Owner Categories:
Sales Pitch Large (over £1m)
Sales Pitch Medium (£250k-1m)
Sales Pitch Niche (under £250k)
Media Brand of the year
Sales Team of the year
Agency Categories:
Media Idea Large (over £1m)
Media Idea Medium (£250k-1m)
Media Idea Niche (under £250k)
International Campaign
Media Agency of the year
Categories open to Media Owners and Media Agencies:
Media Innovation
Collaboration
Best Research Initiative
Judges Categories:
Rising Star
Grand Prix
Category Criteria
Media Owner Categories:
Sales Pitch Large (over £1m)
Sales Pitch Medium (£250k -1m)
Sales Pitch Niche (under £250km)
Tactical or strategic, the judges want to hear about how great thinking from media owners won business that might otherwise have gone elsewhere. Details should be given of how the idea came about, how the client was persuaded and how the team went beyond the norm to win the business.
The category entered should reflect the final estimated value of the business placed by the advertiser as a result.
Media Brand of the year
Judges will be looking for evidence of: brand development over the previous 12 months, what the brand delivers to agencies and advertisers, success within the marketplace, influence on media practice. The initial entry should be no more than one side of A4.
Sales Team of the year
The shortlist for Sales team of the year will be drawn from those companies shortlisted in the sales pitch categories. A panel of judges will assess live presentations from all the competing teams.
Shortlisted companies will be asked to provide a written entry, detailing evidence of financial success, collaboration with agencies, innovation and an acknowledgement of advertiser needs, as well as the media owners' target audience.
Agency Categories:
Media Idea Large (over £1m)
Media Idea Medium (£250k - 1m)
Media Idea Niche (under £250k)
We are seeking to recognise the big ideas behind the great media campaigns. This is split into three categories according to client spend based on Nielsen Media Research figures. Judges will be seeking to celebrate big media ideas that were central to the entire strategy for an advertiser's campaign.
They will be looking for how the central thought worked across the campaign, potentially with different creative executions and on different platforms. They will be seeking evidence of a command and understanding of the workings different media channels.
Entrants will need to show that the idea met a clearly defined brief and successfully delivered improved business performance for the client.
Credit will be given for originality of thought. The emphasis should be on the thinking behind the substance of the campaign, not just the stunts.
These categories are open to all types of agency.
International Campaign
A project or campaign that covers three or more different international territories, including the UK, which acknowledges the importance of local media knowledge and thinking, within wider international ambitions.
Media Agency of the year
Shortlist will be drawn from all types of agency shortlisted in other categories. A panel of judges will assess live presentations from all the competing agencies.
Shortlisted companies will be asked to supply a written entry detailing evidence of financial success, client retention and acquisition, work that shows great media thinking and development of the agency's brand and business and people. Judges will also look for any contribution to the wider media sector.
Categories open to both Media Owners and Media Agencies:
Media Innovation
This award recognises the clever use of new ideas in media that deliver something new and tangible for an advertiser, such as a clever media insight, a new digital or social networking application, a buzz or viral marketing campaign, or a new piece of technology.
Collaboration
This category recognises a project or campaign that has only been made possible by the close collaboration of one or more media agencies and/or other relevant agencies, with one or more media owners.
A successful collaboration will be judged on how it came about and how the different parties subsumed individual agendas to genuinely work in partnership to deliver value to a client or advertiser.
Best Research Initiative
This can be something which deals with one medium or adds insight and information to cross-media thinking and knowledge. Entries will be accepted from single companies or as part of a joint-venture or collaborative initiative.
Judges will want evidence that the research led to a real or potential commercial advantage. They will want to see originality of thinking and potential for changing media practice.
Judges Categories:
Rising star
A shortlist and a winner will be drawn from Media Week's 30 under 30 candidates.
Grand Prix
In the judges' opinion, the Grand Prix will be awarded to the category winner that stands out above all the rest.
