Campaign Media Awards 2008
Product categories
A Alcoholic Drinks
Including low-alcohol and alcohol-free beers, wines and spirits
B Automotive, Aerospace & Marine
Including motor vehicles, motor services, in-car entertainment, lubricants, fuels, tyres and accessories and all comparable craft, accessories and services for the aerospace and marine industries
C Fashion, Beauty & Healthcare
All forms of clothing, fashion items, including yarns, fabrics, accessories and over-the-counter toiletry and healthcare products, cosmetics, skincare and accessories. This category excludes sports clothing and sports footwear
D Financial, Corporate & Utilities
Including banks, building societies and other financial service providers, business-to-business and generic corporate campaigns by companies and retailers.
E Grocery, Soft Drinks & Household
All foods including confectionery, groceries such as tea, coffee, soft drinks and household products such as cleaning accessories or detergents
F IT & Consumer Durables
Incorporating electrical and electronic goods, business equipment, domestic appliances, household and garden equipment and non-FMCG products
G Media & Entertainment
Newspapers, magazines, TV, cable, satellite, radio, outdoor, cinema, domestic audio and video software
H Public Sector & Charities
For all campaigns intended to inform the public about government initiatives or its support causes, such as awareness campaigns, or campaigns for registered charities
I Retail & Home Shopping
Including retail and home shopping campaigns for all products. This category is not for generic campaigns by retailers
J Travel & Leisure
All campaigns related to travel or leisure activities. Also, campaigns for sports clothing and sports footwear, sporting and other public events
K Best Total Communications Programme
Nearly all successful campaigns integrate the use of different media for maximum effect. The judges will be looking for the most outstanding example of a seamless total communications programme
L Best use of Research
Entrants should provide evidence showing how research allowed media thinking, planning and implementation to make a real difference to the outcome of the campaign
Media owner categories
Many creative ideas in media originate with the sales teams. The following categories honour their contribution.
M Radio Sales Team of the year
N TV Sales Team of the Year
O Digital Sales Team of the Year
P Print Sales Team of the year
Including newspapers, supplements and magazines
Q Outdoor Sales Team of the Year
All formats including ambient activities such as one-off stunts and hijackings
R Cross-Media Sales Team of the Year
Gold awards
Gold awards may be presented for the following:
Media Campaign of the Year
The Media Campaign of the Year cannot be entered directly but will be chosen from the highest-scoring category entries
Media Achiever of the Year
The Media Achiever of the Year is selected by the Campaign editorial team
** Any work entered must have been launched or be current during the 12 months from 1 August 2007 to 31 July 2008 **
