The Marketing Society Awards for Excellence in Association with Marketing
The short-list for the 2011 Marketing Society Awards for Excellence in Association with Marketing is as follows:
New Brand
Barclaycard Freedom - New Brand
Giffgaff - giffgaff: The Birth of Community Led Mobile
KFC - Crushing on Krushems: A KFC Love Story
Raconteur Media
Santander - A New Brand in Financial Services: A Phenomenal Success Story
Brand Extension
Burton's Foods - Cadbury Biscuits - Brand Extension
McDonald's Restaurants - McDonald's Full Bean Coffee
Weetabix Food Company - Chocolate Weetabix
Customer Relationship Marketing
Barclaycard Freedom - CRM
British Airways - Permission to Market
O2 - Priority: From Sponsorship to Loyalty
Sainsbury's - Customer Relationship Marketing
Customer Insight
BSkyB - Broadband Happily Ever After
Mitchells and Butlers - Why It Pays to Listen
Radio Advertising Bureau - Radio: The Online Multiplier
Standard Life - How Research Helped Standard Life Make Pensions Palatable
Tesco - Tesco: Every Little Press Ad Helps
Brand Revitalisation
Arla Foods - Anchor Butter - Made by Cows
Britvic Soft Drinks - From Running on Empty to Full of Juice: How Marketing
Capital One - Taking Credit in a Crisis
First Milk Cheese Company - Standing Out From the Herd
Lafarge Cement UK – Mastercrete
Reversed Declining Perceptions and Sales of Fruit Shoot by Building the Brand
Marketing Communications
Arla Foods - Anchor Squirty Cream - every Dessert Deserves a Squirt
John Lewis - 11/02/2011
The London Metropolitan Police - Who Killed Deon?
Waitrose - Waitrose - A Recipe for Success
Yeo Valley - Live in Harmony
Marketing on a Shoestring
Charlie Bigham's - Fancy a Two-some?
Depaul UK - iHobo: Need a New Donor Base? There's an App for That
Rachel's Dairy Marketing on a Shoestring
The London Metropolitan Police - Who Killed Deon?
Digitally Led Marketing
Heineken UK - Foster's - Putting Foster's on Everyone's Lips
MEC
Pepsico Doritos - King of Ads
Pepsico Doritos - Late Night
Skittles - Detonate the Rainbow
Talk Talk - Brightstar Studio
Mobile Marketing
Absolute Radio - Absolute Radio Rock 'n' Roll Football Apple iAd Marketing Campaign
Churchill Insurance - Mobile Marketing
IBM - Seer 2.0
Nokia - Dad's Cab Mobile App
Waitrose - Waitrose Christmas Application
E-commerce
Aviva - E-commerce
Golden Charter - www.goldencharter.co.uk
LoveFilm - 4Play: How product resposition reignited growth for LOVEFILM
Marks & Spencer - M&S TV
Premier Inn - A Truly 'Premier' Brand Experience
360° Marketing
BBC - The BBC's 2010 General Election Campaign
Cadbury, Kraft Foods - Cadbury Spots V Stripes: a Social Idea for London 2012
Coca Cola - Schweppes & Diageo 360° Marketing
McDonald's - 2010 Easy Win Monopoly
Pepsico Walkers - Sandwich
Employee Engagement
Aviva - Aviva Customer Cup
City & Guilds - Rebuilding the Brand From the Inside Out
Haygarth - Palm Sales Apprentice
Hays - Recruiting, Experts Worldwide
The Midcounties Co-operative - Midcounties 'D.O.E.S' Business
The Phoenix Group (excluding Ignis) - Employee Engagement
Marketing Organisation
Aviva - Making a Difference With Marketing
British Gas - British Gas Segmentation into Action
Fujitsu UK & Ireland Region - Marketing Organisation
Innocent Drinks - Marketing Organisation: Fresh Start
SAB Miller - Marketing Spend Effectiveness Programme
Marketing for Sustainable Consumption
Fiat Group Automotive - Fiat eco:Drive
Kraft Foods - How Kenco Used Sustainability to be more Sustainable
Transport for London - How Transport for London's Launch of Barclays Cycle Hire has encouraged Sustainable Travel Behaviour
Unilever
Cause Related Marketing
First Direct - Cause Related Marketing
PizzaExpress - PizzaExpress + Oxfam - Fighting Poverty, One Goat at a Time
The Edrington Group - The Black Grouse & RSPB Partnership - Saving One of the UK's Rarest Birds From Extinction
Global Marketing
Aviva - You Are the Big Picture
Cisco and Yahoo! - The World Interviews David Beckham
Costa - Global Marketing
Honda Motor Europe - Honda CR-Z
Wieden + Kennedy - Nokia Maps
Not-for-Profit Marketing
BBC - The BBC's 2010 General Election Campaign
British Heart Foundation - The Angina Monologues
Depaul UK - iHobo: Need a New Donor Base? There's an App for That
NSPCC - How U Feelin?
The London Metropolitan Police - Who Killed Deon?
Long Term Marketing Excellence
HSBC - The World's Local Bank - How a Consistently Applied Brand Idea Created the World's Strongest Financial Brand
McDonald's Restaurants - How Marketing got Britain Lovin' It Once Again
Nintendo - Conquering the Blue Ocean
O2 - The Journey From Ailing BT Cellnet to the UK's Biggest Mobile Brand
Sainsbury's - Marketing at the Helm
Waitrose - 10 Years of Waitrose Marketing
B2B Marketing
Aviva - You Are the Big Picture
Barclaycard - Barclaycard SME Payment Acceptance Programme
CBS Outdoor - The London Long Copy Challenge
Fujitsu - UK & Ireland Region Marketing Organisation
iShares
SME Marketing
Directski.com - Starting the Affordable Ski Revolution
Devilishh
