Marketing Society Awards for Excellence 2008 in association with Marketing supported by Accenture

Closing date 15th February 2008

Entry criteria
The Marketing Society Awards for Excellence categories are designed to reflect a range of marketing activities that are common to companies and organisations operating in all areas and of all sizes.

In addition to the category criteria listed below, the judges will expect to see evidence presented as hard commercial data. Entrants should provide independent and robust data that supports the claims made.

Key measures include sales, profits, market share and customers' attitudes. The judges will give more weight to quantitative and comparable trend data over time, and versus competitors.

All material will remain confidential to the judges. Winning case studies will be published in Marketing, and will be online on the Marketing Society's website (www.marketing-society.org.uk). Entrants have the right to mark financial information or sensitive parts of their entry as 'Not for Publication'. This will be respected in all instances by the organisers.

As well as your 2000-word paper with illustration you will be required to submit an executive summary of 300 words. You will be asked to summarise the following points:
• Objective
• Scale of the task
• Key results
• What would not have happened had this activity not taken place
• What distinguishes this activity as exceptional

How to enter

Submission
An entry must take the form of a written submission to a maximum of 2000 words on sheets of A4 single sided paper and an accompanying executive summary of 300 word. Please note your word count on the last page. The submission should be illustrated to aid the judges in their evaluation of the case. You will need to supply 5 hard copies of your submission but only one set of supporting material irrespective of the number of times you submit a project.

Entry form
Each entry must be accompanied by the official entry form and authorised by a board-level representative from the client company. Photocopies of the form for multiple entries are acceptable. Additional forms are available from the address below. Please send your completed entry to:

Andrea Hayes
Senior Events Manager
Marketing Society Awards for Excellence
Haymarket Events
174 Hammersmith Road
London
W6 7JP

Tel: 020 8267 4344

Support material
Where possible please send photographs, slides, CD ROM's or DVD disks instead of large items. If your entry relates to a new product, samples should be supplied. Support material will not be kept for collection unless clearly requested at the time of entry. All other material will be
securely destroyed following the 2008 Awards

Permission
When submitting your entry, ensure you have obtained permission to feature material from external suppliers as necessary. Third parties should be made aware that the material may appear in print in Marketing.

Case studies
The Marketing Society and Marketing will publish winning and shortlisted case studies, to promote marketing excellence. If your case study contains sensitive information, you should clearly state this and indicate which information should not be published. In addition, some winners will be approached and invited to present at a best practice event in 2008.

Who can enter
Entries may be submitted by the owner of the brand or company, or their marketing agency. All agencies entering must gain prior approval from a director at the client company, and supply that individual's email address for verification. You do not have to be a member of the Marketing Society to enter the Awards

Entry fees
• Member: £355 + VAT for each entry
• Non-member: £455 + VAT for each entry
• Charity: £300 + VAT for each entry into the charity/not-for-profit category from a charity/not-for-profit organisation
• Young Marketer of the Year: £150 + VAT