Media Week Awards 2008
EXTENDED DEADLINE: 27 JUNE
Entry Details
Judges are looking for a big media idea, no matter what the budget or category, and the insights that follow from that. There should be evidence of true effectiveness to succeed and how the advertiser benefited tangibly from the project. Third-party testimonials, figures and evidence should be included wherever possible.
Supporting material can be included, but its value will be at the discretion of the judges.
At this stage we want one side of A4 only. This should be in the font Times New Roman, at 12 point.
The entry fee for the Media Week Awards 2008 is £155.00 + VAT per entry
Uploading Files
The entry form is online this year, please read through the following information and write your submission, before clicking through to the booking form, where you will enter your details, upload your submission and continue through to the payment page to complete your entry.
Please note: when entering a project you MUST complete the on-line entry form, including the payment page, as an uncompleted entry will be deleted. Once you have finalised an entry you will then be able to make amendments and add additional entries.
Each entry requires one file to be uploaded, the file MUST be uploaded from your local computer, it can NOT be uploaded from your local network.
You may also upload images to support your entry which will be used in the AV presentaion at the awards dinner and or the Book of the Night.
For further information please email liz.lockard@haymarket.com alternatively telephone 020 8267 4145.
___________________________________________________________________
Your entry
Format should cover the following:Company Name
Advertiser
Agencies/suppliers and media owners involved
Please note that Media Brand entries should comply to one side of A4 but not necessarily these headings. Again, this should be in the font Times New Roman, at 12 point.
Background
(No more than four or five paragraphs)
For media idea categories, tell us about the client, the brief they set for you, along with aims and objectives. Sum up the main business issue you were helping them with.
For sales pitch categories, tell us about the agency or advertiser you were approaching and what they were trying to achieve.
For the research categories, tell us about the market or subject you chose to cover and reasons for doing the research.
The big idea
This is the most important part of your entry. In just two or three paragraphs you need to make the judges understand what was so special about your idea, and the spark of inspiration that drove it.
Making it happen
Again, just four or five paragraphs.
For media idea and sales pitch, explain how you went about persuading the client and what you did to see the idea through.
For research categories, give an overview of the methodology you used.
Results
For media idea and sales pitch, what evidence do you have that your big idea helped your client's business performance?
For research categories, give the most interesting findings and explain how this contributed to an improved business performance.
_______________________________________________________________________
Top Tips for a Winning Entry
1. Attention to detail
Read the form carefully. It breaks down the format of your entry and explains exactly what we are looking for. It's much easier to write a successful entry if you know exactly what is required. Also remember we only want one side of A4 per entry. This should be in the font Times New Roman, at 12 point.
2. Less is more
This year we have simplified the initial entry form for the shortlisting stage. We're looking for entries that have strong media ideas that are commercially powerful. If you've got a strong idea you'll hopefully find it's easy to articulate, but you'll still need to put a lot of effort into the initial submission, so give yourself plenty of time.
3. Prove your case
Your initial entry will need to give highlights only that substantiate the idea was commercially powerful. We're looking for the link between the idea and the business result rather than 'here's the idea' / 'here are the results' with no obvious connection.
4. Big ideas
Don't be limited to think that big ideas are just creative media ideas. Mostly big ideas challenge the behavioural norm of the industry behaviour in general or a specific advertised category. A TV campaign that invested the entire budget in ITV peak for example, could be a worthy example if you prove its effect.
5. Teamwork
Don't leave it to one person to put together your entries. The best entries are put together by a team of people and don't forget to get a 'fresh pair of eyes' to read through your entry before you submit it, this will ensure any errors are identified by you and not the judges.
6. You have to be in it to win it
To qualify for agency of the year and sales team of the year you must be shortlisted in the media idea and sales pitch categories. The more entries you submit the greater chance you have of being shortlisted for these most coveted awards.
7. Get yourself noticed
Keep your entries clear, concise, specific and fun but remember they need to be well written. The judges will see hundreds of entries, make sure yours stand out for the right reasons.
8. Let the client know
It would be a shame to have done all the work only to be told by the client at the twelfth hour that you can't enter it. Get senior client approval, and even involvement, to help your case.
9. Be prepared
Although the initial entry is simplified to an A4 sheet of paper, those shortlisted entries will have the opportunity to record a 6 minute (or less) DVD to give flesh to their idea in person. You will have just over two weeks from shortlisting stage to the DVD deadline so think ahead.
10. Ask Media Week for help
If in doubt contact us. Please call Andrea Hayes on 020 8267 4344.
Key Dates
23 July Shortlist announced online
29 August Shortlist DVD presentation deadline
16 September Agency of Year presentations
17 September Sales Team of Year presentations
30 October Media Week Awards, Grosvenor House
The closing date is Friday 20 June 2008. This date will not be extended.
Entrants accept that any information in the entry may be published in any format Media Week sees fit either before, during or after the awards ceremony.
Entries that go beyond a single page of A4 will be disqualified.
Entries that include the use of illegal media such as flyposting or pirate radio will be disqualified.
The judges' decision is final.
We reserve the right to amend the rules during the judging process if the chairman of judges deems it necessary. In exceptional circumstances, where new information emerges about an entry after the judging process, the chairman of the judges has the power to revise the decision.
Teams that are unable to attend a judging session or provide a filmed presentation when requested will be disqualified.
The bulk of the work highlighted must have been carried out in the 12 months leading up to the entry deadline of 20 June 2000.
Winners will be announced at an awards ceremony at Grosvenor House Hotel, London on 30 October 2008.
