PRWeek Awards 2008

PRWeek Awards 2008 - how to enter  

Who can enter

The awards are open to PR consultancies and in-house departments and the individuals who work within them. Outside contractors and non-PR professionals may also enter certain categories where indicated. All work entered into the categories must be either carried out in the UK or where involving work overseas, initiated, co-ordinated and evaluated by a UK office or UK based staff (except for work entered into the International Consultancy of the Year). Where both an in-house department and their consultancy enter the same project into a category, the two entries will be treated as a joint entry for the purposes of judging. Because both entries will have to be processed before a decision about joint entry can be made, any duplicated entry fee will be forfeited.

Companies or individuals may submit entries on behalf of themselves or others and may enter any number of categories, but no single campaign may be entered into more than three categories.

International work by UK consultancies or in-house departments can be included in any relevant category.

Eligibility

Except where indicated, submissions should relate to the period between 22 May 2007 and 21 May 2008. Please note that entries which have been submitted for the 2007 PRWeek Awards cannot be submitted in 2008. The organisers reserve the right to retain entries for subsequent publication in connection with the Awards. Descriptions of submissions from winners and runners-up will be published in connection with the Awards. Entrants may mark certain sensitive parts of their entry 'not for publication' (such as exact budget figures etc.), provided such restrictions are not used unreasonably.

General entry and information

Your written entry paper must be no more than two single sheets of A4 (12 point type, single line) which will need to be uploaded from your desktop. All entries should be uploaded following the template set out below. Entries exceeding two sides will be automatically disqualified and entry fees forfeited. To enter the categories these requirements must be adhered to, along with any other criteria shown below.

Template for your two-page written paper

Your written entry is the basis on which you will be judged and shortlisted. The two pages should show how you meet all of the criteria in your chosen category. At the beginning of your two pages the following information must be listed:
- Category entered
- Title of work
- Client / company / trade body name

Sub-headings

Within your two pages you must then use the following as sub-headings under which you clearly enter your information.
- Budgets: with disclosure of costs or budgets, actual figures may be given or one of the bands selected below. Any element over £100,000 (e.g. sponsorship) should be indicated to the nearest £50,000. Where fees, turnover and/or profit figures are required, they must be audited or signed off by an accountant
A  Below £10,000
B  £10,000 - £25,000
C  £25,001 - £50,000
D  £50,001 - £75,000
E  £75,001 - £100,000
F  Over £100,000
- Objective / brief from client
- Strategy
- Method deployed
- Outcome, including formal evaluation of results
- Relation to objectives and cost-effectiveness
- Creativity / originality
- Indication of outside contractors where used
- Category specific criteria (see the categories page)
- All entries must include details of all in-house staff and other agencies involved in the project
- People: include names of team members involved in the actual work
Failure to include these details will result in possible disqualification.

Support material

To support your written entry, where relevant, you are allowed to upload back-up material produced for the project and/or 4 images of 300dpi.  Please note there is a 5MB limit on the website per entry.
The judging will take place in 2 stages.  In the first one, which takes place in late June / early July, the judges will select entries to go through to the next stage of judging. 

If you are selected to go through to the next stage we will ask you to send in support material that should show evidence of the success of your work: we will contact you and give you enough time to submit it.

Support material for shortlisted entries

It may vary depending on the category but can be any of the following: branded media coverage, photographs, attitudinal research, media evaluation, sales figures, detail market share, share price movement etc. In the case of internal audiences consider staff retention rates and productivity analysis. Internet coverage is now an integral part of the PR process and can be submitted as part of your support material for all categories. Please ensure that you submit the relevant URL and any necessary passwords to allow access to a site. All electronic work must be compatible for PC; this is also relevant to all CDRom work.

VHS videos, Mpeg files and DVD's may also be submitted to support an entry in any category. Please note that the judges will only have the opportunity to watch approximately 45 seconds of each video/DVD so ensure that the work submitted is relevant and concise. Please note we will not accept beta, video 8 or U-matics.

The above list is only suggested support material; if you are shortlisted you are able to send whatever you feel is appropriate for your entry, as long as it is relevant. Please do not send reams of press releases or other promotional work if they are all the same. It is better to be targeted than copious. All material must be clearly labelled and in the case of press cuttings must be to A4 size. Please note that all supporting material must be contained within a single A4 box file. Please do not send original work. If an entry is entered into more than one category, please indicate this clearly on the support material box, only one box of support material needs to be sent in this instance.

Any delivery of supporting material should be marked as follows:
FAO Alessandra Zorzato
PRWeek Awards 2008
174 Hammersmith Road
London W6 7JP

Please note that deliveries will be accepted only from Monday 9.00am to Friday 5.00pm

Your online entry

Page One: Fill in your registration details.

If you wish to receive an invoice, please have a Purchase Order No. ready before you start the submission process. If you do not wish to recieve an invoice insert 'n/a' in the correct field.

Next Page : Fill in your entry details and upload your entry.

There is up to 5MB space to upload your entry and supporting material.

Next Page: Choose the categories you wish to enter.

You may choose to enter more than one category, entry fees will be totalled on the payment page. You can also review the category criteria at this point.

Next Page : List of categories entered and option to amend or add an existing entry.

Next Page : Breakdown of entry fees and payment options.

Please click 'PROCEED' to complete the registration and entry process. An email will be automatically sent to your email address to confirm that your registration and entry has been processed successfully.

Collection of work

Owing to the growth in the number of entries, it will no longer be possible to return support material. After judging, all entries that have not been short-listed as finalists will be destroyed. All other entries will be destroyed after the Awards ceremony has taken place.

Entry fees

You can pay online or send a cheque. All cheques must be made payable to the PRWeek Awards and must accompany your written two-page entry. One cheque is acceptable for multiple entries.
- Entry fee: £ 120.00 + £ 21.00 VAT at 17.5% (£ 141.00 inc. VAT per entry)
- Nominations for Communicator of the Year Award and PR Professional of the Year: free of charge

Entries may be withdrawn at any point up to 20 June 2008 upon written request. Please note, however, that entry fees are non-refundable.

The closing deadline for entries is Thursday 29 May 2008.

Extended deadline for entries is Thursdsay 5 June 2008. Please note a late entry fee will apply to entries submitted after Thursday 29 May 2008. 

Due to the increase in entries and to meet deadlines for processing all entries in time for judging, a late entry penalty was introduced in 2001. A late entry penalty fee of £ 60.00 + £ 10.50 VAT at 17.5% (£ 70.50 inc. VAT per late entry) will be levied if a company fails to meet the deadline for entries.