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PR And New Media

PR Week's One-Day Conference, 26 June 2008
The Grange City Hotel, London
Harness The Potential Of The New Media Landscape For Minimised Risk And Powerful Communications

Following the overwhelming success of last year's two sell-out conferences, PRWeek's PR and New Media event returns.

From blogging to feeds, Facebook to podcasts, how do you know what new media to incorporate into your PR strategy and how do you monitor its success?

Offering the latest insights to protect and promote your reputation online, this essential conference will explore how to:

• Optimise use of blogs and social networks to maximise positive exposure and diffuse criticism before it gathers momentum

 

• Harness the potential of the full range of new media channels. Second Life, Web 2.0, feeds, podcasts: what's out there and what works?

 

• Communicate effectively with journalists: put your questions to a panel of professionals and gain valuable insights into how they wish to be communicated with

 

• Evaluate the impact of new media on your PR strategy and discover how to quantify how and where it delivers

 

• Monitor references to your brand online. Track your reputation and facilitate rapid reactions to potentially positive or damaging situations

 

This website is continually updated, so please visit again soon to view a full conference programme. For more information, please call 020 8267 4011.

Please visit the PRWeek website at www.prweek.com
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