Partners
Intelligent Direct Marketing
Book your place before 22 May to claim £100 off the full rate and join delegates already booked on from major brands such as Mastercard, Google, BHS, Next and Citibank
Book your place before 22 May to claim £100 off the full rate and join delegates already booked on from major brands such as Mastercard, Google, BHS, Next and Citibank
Intelligent DM: Effectively Profile And Segment Your Database For Targeted Online And Offline Direct Marketing Campaigns That Extract Loyal, High-Value And Long-Term Custom
Radisson SAS Portman, London, 9 July 2008
How can you bring your data to life, accurately segment it and optimise your channel choice to drive loyalty and long-term value rather than merely short-term return?
Book before 22 May and get £100 off
- Bring Segmentation To Life
Make your data work for you: utilise the latest metrics and tools to effectively segment your database and profile your customer for targeted campaigns that resonate with your audience
- Lasting Loyalty
Turn short-term custom into long-term loyalty by examining the customer lifecycle and angaging customers at all touchpoints for demonstrable, sustained custom
- Winning Online and Offline Strategy
Create lucrative multi-channel campaigns by integrating your online and offline data, creating a 'single customer view' and reflecting current customer media consumption
For further details and enquiries please call 020 8267 4011.
Hear what Clara Avery, Head of Direct Marketing and Sales at Macmillan Cancer Research and one of our speakers, describes as 'My Best Data Decision' in her recent interview with Marketing Direct. Click on http://www.brandrepublic.com/login/News/795328/
Early Bird Offer
Book before 22 May 2008 and save £100
Speakers
- Clara Avery
- Head of Direct Marketing and Sales
- Macmillan Cancer Support
- Martin Squires
- Head of Customer Intelligence and Analysis
- M&S Money
- Derek Hobbs
- Head of Research and Marketing
- DVLA
- Steve Wind-Mozley
- Head of Online
- Game
- Gary Brown
- Product and Marketing Director
- Thomson Local
- Andrew Wythes
- Customer Database Strategy Manager
- Eurostar
- Mark Kelleher
- Head of Marketing Operations and Technology
- BBC
- Helen Litvak
- General Manager CRM
- Virgin Holidays
- Carlos Soares
- Head of Customer Insight
- British Gas
- James Milligan
- Legal and Public Affairs Advisor
- Direct Marketing Association
- Simon Kaffel
- Head of Database Management
- BSkyB
- Tony Mooney
- Consulting and Propositions Director
- Experian Integrated Marketing
- Natalie Washington
- Partnership Affinity Manager
- EDF Energy
- Scott Flower
- Manager, Preference Service
- Direct Marketing Association
