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Interactive, User-Friendly, Engaging Websites

With internet use at an all-time high, how do you ensure that your website attracts and re-attracts consumers and encourages them to convert?

Understand Consumer Behaviour, Successfully Drive Traffic And Harness New Technologies To Create An
Interactive, User-Friendly, Engaging Website
That Converts Clicks Into Cash
22 September 2008 | Grange City Hotel, London

www.websiteconference.co.uk

Book Before 31 July & Save £100

Optimise every stage of the customer journey and streamline the processes that drive, engage and convert traffic on your site.

Brand-led sessions will explore how to:

1) Drive traffic to your site
Optimise search, implement online marketing strategies and provide the offline support that guarantees maximum visits to your site

2) Keep traffic on your site
Ensure your website is user-friendly, engaging and employs the latest new technology to enhance stickiness and captivate consumers

3) Convert traffic: in-store or online
For e-commerce sites: establish best practice principles to maximise online sales and reduce abandoned baskets
For brand sites: implement the right mix of information and stimulation that provides an online boost to your offline brand

4) Understand traffic
Where do your customers come from? What encourages them to return? Customer insights and web analytics take you closer to your customers

This website is continually updated, so please visit again soon to view a full conference programme. For more information, please call 020 8267 4011.

Many thanks to our media partners Revolution, Campaign and Brand Republic.

Visit Marketing magazine's website at www.brandrepublic.com/marketing
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