dsp_SubCol.cfm

Green Marketing

A One-Day Conference | 14 October 2008 | Grange City Hotel

 

Assess The Challenges, Opportunities And Implications Of Green Marketing On Your Bottom Line, Your Brand And Your Business to Ensure Your Green Campaign Resonates With The More Responsible Consumer

 

Only 10 places left: Book now

 

Today’s sensitive economic climate suggests that consumers may be less willing to indulge in last year’s “Green” trend and many questions continue to linger around the true impact of green marketing on your business. 

  • How does Green Marketing affect your profitability?
  • What will the effect of Green Marketing be on your bottom line?
  • How is Green Marketing affecting your consumer’s pocket?

To answer these questions, Campaign and Marketing magazines bring together marketing and brand professionals in a series of case-studies to discuss and share practical insights into: 

Greening Your Campaign       

  • Identify innovative alternatives to paper: assess the benefits of digital marketing and email campaigns to cut down on the volume of paper you use
  • What role does packaging play when you are marketing your product?  Learn how you can make serious inroads into reducing consumption without penalising the bottom line

 Delivering Your Green Message 

  • No longer just a communications exercise: clarify your “Green” proposition to banish consumer scepticism and ensure that your Green message is understandable and genuine.
  • Hear straight from the consumer: what do your customers really think of green products?  How much is it affecting your consumer’s spending patterns?  What affects the consumer’s decision making process?

****************************************************************
Get a taster for our conferences with a free SpeakersChannel.tv video on data integrity management, featuring speakers from organisations such as the BBC, Eurostar and Capscan: Watch now.
****************************************************************

Visit Marketing magazine's website at www.brandrepublic.com/marketing and Campaign magazine's website at www.brandrepublic.com/campaign. 

We'd also like to thank our media partners Brand Republic www.brandrepublic.com for helping us produce Green Marketing.

PDF Downloads
PDF Downloads
Green PDF
Book Now

Speakers

  • Rowland Hill
  • Corporate Social Responsibility/Sustainability Manager
  • Marks & Spencer
 
  • Chris Hawken
  • Brand Communications Manager
  • Audi
 
  • Greg Nugent
  • Head of UK Marketing
  • Eurostar
 
  • Zoe Arden
  • Director of Communications and Social Responsibility
  • BT
 
  • Louise McCormack
  • New Product Development Manager
  • Barclaycard
 
  • Reed Paget
  • Founder & Managing Director
  • Belu Water
 
  • Jo Fox
  • Head of Environment
  • BSkyB
 
  • Justin Basini
  • Vice President, Head of Marketing
  • Capital One, Europe
 
  • Solitaire Townsend
  • CEO
  • Futerra
 
  • Dan Welch
  • Writer, Researcher
  • The Ethical Consumer Association
 
  • Will Watt
  • Publisher
  • BBC Green
 
  • Paul Hemingway
  • Head of Operational Marketing
  • The Co-Operative Financial Services
 
  • Martine Ainsworth - Wells
  • Marketing Director
  • Visit London
 
  • Mike Hughes
  • Director General
  • ISBA
 
  • James Turner
  • Copy Advice Executive
  • Committee of Advertising Practice
 
  • Jenny Alexander
  • Investigations Executive
  • Advertising Standards Authority
 
  • Ginette Unsworth
  • Senior Marketing and Communications Manager
  • Encams - Keep Britain Tidy
 
  • Alex Walsh
  • Head of Postal Affairs
  • Direct Marketing Association
 
dsp_XCol.cfm