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Unlocking The Potential Of Emerging Markets To Drive Global Brand Extension

A Need-To-Know Overview Of The Realities Of Bringing A New Or Established Brand To An Unfamiliar Marketplace

A One-Day Conference | 22 January 2009 | New Connaught Rooms, London 

www.emergingmarketsconference.com

 

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Join 13 global marketing experts at Marketing Magazine's one-day conference, as they discuss:  

Hear how Xerox and Fox International Channels have tailored their brand to their chosen market to ensure product popularity, consumer loyalty and a competitive edge in a global market.

Jack Daniel’s will discuss how they have gained insights into local consumer demographics, motivations and attitudes and the most effective marketing channels in the four key emerging markets.

SAP EMEA investigates the potential for expansion into a new market and tackling the associated communication and trust issues to ensure your brand is trusted and recommended.

American Express (Middle East) discuss how to approach market research, understand consumer attitudes and disposable incomes, identify and evaluate the popular media channels and guarantee successful market placement by identifying key rivals and ensuring your brand is a worthy competitor.

Avaya discuss balancing global brand positioning with local market sensitivity to maintain a unified global brand message whilst successfully unlocking the potential of an emerging local market.

Also don’t miss
Logistics: Develop a clearer understanding of the infrastructure, transport and workforce needs of your brand to overcome the logistical challenges of setting-up in the new markets and ensure you hit the ground running in your new location.

"Excellent"
Marketing Magazine's B2B Marketing Conference 2008, Marketing Manager, JCB

"Thought provoking and insightful, it was a great re-kindler of passion about the industry"
Marketing Magazine's B2B Marketing Conference 2008, Head of Marketing Europe, HSBC

"An extremely interesting event with key relevant case studies from top brands"
Marketing Magazine's Marketing Tech Conference 2008, Marketing Manager, Rail Europe

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