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Understand Your Client's Mindset; Recognise Your Agency's Value

Respond effectively to market instability and media fragmentation to ensure the survival of profitable client-agency relationships

A One-Day Conference

29 January 2009, The Hilton Paddington, Central London

For Clients:

1. A changing business: respond effectively to today’s rapidly changing media and financial landscape to ensure a stable client-agency relationship
2. What can your agency do for you?  Agencies answer your questions to highlight the value they can bring to your business
3. Measurement spotlight: evaluate agency performance, communicate your KPIs and score your agency in the most appropriate way to ensure you are getting the best out of your agency
4. Brand behaviour during a recession: understand how the current economic climate will affect brand budgets to successfully

For Agencies:

1. Client mindset: understand what makes clients tick to make sure you are pressing all the right buttons and maintaining a healthy client base
2. Feedback focus: provide your client with concrete results to manage their expectations and cultivate their trust
   Plus:
3. Is there such a thing as the perfect brief?
4. Relationship Advice: What kind of relationship do you have and what can you do improve it?

Live Debates: Is account management dead?  Should you be using Full-Service or Specialist Agencies?

> Get a feel for the calibre of our speakers with a free video on affiliate marketing, featuring representatives of Hilton, Flybe.com, OMG etc. Watch now.

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Please note that from Monday 1st December 2008, UK VAT changes from 17.5% to 15% until 31st December 2009. This means that for any sales of standard-rated goods or services that take place on or after 1 December 2008 providers should charge VAT at the new rate of 15%. For more information in the changes to the VAT rates please visit http://www.hmrc.gov.uk/pbr2008/measure1.htm

If you have any questions regarding pricing please call our Customer Services team on +44 (0) 20 8267 4011.

 

Speakers