Innovate Your Paid & Natural Search Campaigns & Exploit The New Trademark Rules

A One-Day Conference, 4 March 2009, The Hurlingham Club, London

www.searchmarketingconference.com  

Keynote Address From Google

1. Get to grips with Google's trademark policy overhaul and use the changes to your advantage to avoid the frenzy of competitive bidding and retain health relationships with your competitors
2. Inject creativity into your paid and natural strategies to increase your ranking and use the latest in tracking and measurement techniques to retain your competitive edge
3. Navigate the agency minefield in deciding whether to outsource and promote your brand with intelligent agency selection
4. As belts are tightened across the board, monitor and streamline your spend with a targeted online campaign that uses the latest in budget reporting tools

SNAPSHOT: The Future of Search

• Universal search
• Social media
• Blogging
• Affiliates

PLUS: Affiliate Workshop  - Separately bookable half-day workshop,  5 March 2009, Central London

Develop a sopisticated strategy for promoting your site through affiliate networks to increase your market share and strengthen your sales figures

SEARCH MARKETING 2008 was a huge success. Delighted delegates had the following to say:

'An enlightening look at the world of search marketing'  Tourism South East

'Up to date…very informative' Newcastle Building Society

Next year's event promises to be bigger and better than before. With our dynamic programme and fantastic speaker line-up, this event is shaping up to be one of the highlights of the digital industry calandar in 2009. Don't miss out! Book today!

>> Get a taster for our conferences with a free video on unlocking the potential of affiliate marketing, featuring senior representatives of Hilton, Flybe.com, OMG etc. by clicking here.
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