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Strategic Communications Double Bill

A Two-Day Conference, 28 & 29 April 2010
The Grange City Hotel, London

For a comprehensive view on how to promote, protect and strengthen your reputation both internally and externally Book for either Day One or Day Two depending on your role or attend the entire Strategic Double Bill.

Day 1: Strategic Corporate Communications
28 April 2010


Navigate The Changing Media, Political & Economic Landscape With

Proactive & Reactive Strategic Communications

During times of economic, political and media flux ensure you keep your message clear and consistent and take advantage of the right mix of media channels to make your corporate communications strategy as efficient and effective as possible.

  • Explore the opportunities that social media presents to reach your target audiences and maintain your reputation online
  • Ensure you understand how your audience are consuming media in the fragmented landscape to make sure you are targeting them with the right channels Monitor and evaluate your comms efforts and demonstrate how they impact your bottom line
  • Prepare for a potential change of Government and ensure you have a plan of action for your communications strategy to put in place in the context of a new administration


Click here to see the Corporate Communications conference website and to book on to this conference.

www.externalcommsconference.com



Day 2: Engaging Internal Communications
29 April 2010


Assess The Viability of Social Media, Effectively Communicate Change And Choose The Optimum Mix Of Channels To

Reach, Motivate & Engage Staff

 

During turbulent economic times effective internal communications are more important than ever, ensure you are using the right mix of channels and proving the ROI of your efforts.


Effective change communications, in turbulent economic times ensure you are honest and upfront with staff and your employees remain confident in your organisation

  • Engaging your workforce through an economic downturn: make sure your staff stay positive through difficult economic times, keep up staff morale and ensure they continue to be brand advocates
  • Determine the correct combination of channels to use to get messages through to your employees and gain tips and tools for the newest internal communication channels
  • Using social media for internal comms: is social media the right channel for your organisation? Explore the opportunities and pitfalls of using new media as an internal comms gateway
  • Measure the effectiveness and efficiency of your internal comms efforts and prove the worth of your function with a demonstrable ROI


www.internalcommsconference.com

Click here to see the Internal Communications conference website and to book on to this conference.


Please contact Helena Morgan on +44(0) 208 267 4126 for more information or email helena.morgan@haymarket.com

Click here to get a free taster of our conferences with a video on affiliate marketing.

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Early Bird Offer

Save Up To £249 If You Book Both Days Before 18 March 2010

Book Now

Speakers

  • Emily Smith
  • Head of Communications
  • The Natural History Museum
 
  • Lisa King
  • Director of Communications
  • Refuge
 
  • Rebecca Crosby
  • Internal Communications Manager
  • Action for Children
 
  • Lynne Arrowsmith
  • Head of Internal Brand and Communications
  • Orange UK
 
  • John Shield
  • Head of Communications
  • BBC Journalism
 
  • John Godfrey
  • Group Communications Director
  • Legal & General Group plc
 
  • Nick Reynolds
  • Social Media Executive
  • BBC Online
 
  • Martin Gavin
  • Senior Communication Officer
  • London Borough of Brent
 
  • Helen Farrar
  • Head of Internal Communications
  • Virgin Media
 
  • Mark Leftly
  • Senior Business Reporter
  • The Independent on Sunday
 
  • Jonny Oser
  • Head of Internal Communications
  • easyJet
 
  • Janet Croissant
  • Head of Group Internal Communications
  • Transport for London (TfL)
 
  • Danny Rogers
  • Editor
  • PRWeek
 
  • Louise Wadman
  • Head of Communications
  • Lloyds TSB and Bank of Scotland
 
  • Alan Scott
  • Chief Marketing Officer
  • Dow Jones
 
  • Tim Williams
  • VP, Global Business Development
  • Media Measurement Ltd
 
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