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Older, Richer, Wiser?

A One-Day Conference, 27 May 2010
The Grange City Hotel, London
www.olderricherwiser.com 

Accurately Segment & Identify The Latest Online & Behavioural Trends: Engage Today's Over-50s Consumers 


Book Before 15 April 2010 & Save £50


The over 50s are repeatedly reported to be holding the majority of the world's wealth, and with people living longer, the number of people who fit into this category is continuing to increase.

Join Marketing for our 9th annual conference looking at successfully marketing to this age group.


Gain techniques to improve your marketing to these canny age group as we tackle the following topics:

1. The true impact of the recession on over-50s consumers

2. Effective segmentation methods

3. Understand online behaviour in the over 50s and successfully tap into this channel

4. The relevance of social media when targeting this age group

5. Media consumption to ensure that you are using the best mix of channels to effectively reach them

6. Integrated marketing campaign case study

7. Purchasing habits of the over-50s sub-segments

8. Use the correct language to engage rather than patronise your audience

 

We have put together an agenda to help you get the most out of your day through:

Agenda setting discussion – speak with your peers about your experiences thus far and put together 5 main objectives for the day. Revisit these objectives throughout the day to ensure they are met.

Q&A panels – gain perspectives from marketers across the sectors and get your specific questions answered by questioning experts on segmentation and media consumption.

Vox pop interviews – gain insights into the different segments of the over-50s group directly from the consumers themselves.

Scenario exercise – get your brain working on the day and put together targeted marketing copy during the conference to make sure you can implement learnings.

Take home tips – each session will be rounded off with a practical tip or trick to give you a list of tangible tools to put to work back in the office.

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PDF Downloads
PDF Downloads
Conference Brochure
 

Early Bird Offer

Book before 15 April and save £50
Book Now

Speakers

  • Janet Connor
  • Managing Director
  • RIAS plc.
 
  • Patrick Harvey
  • Head of Brand Development
  • npower
 
  • Peter Markey
  • Marketing Director
  • MORE TH>N
 
  • Olivier van Calster
  • Managing Director
  • Ancestry.co.uk
 
  • Martine Ainsworth-Wells
  • Marketing Director
  • Visit London
 
  • Carla Blatt
  • Head of Marketing Communications
  • The Prostate Cancer Charity
 
  • Patrick O'Flaherty
  • Co-founder & MD
  • RDA Organic
 
  • Debbie Robinson
  • Former Director of Food Retail Marketing
  • The Co-operative Group
 
  • Tony Hall
  • Director of Marketing and Communications
  • The Ramblers
 
  • Mark Bloxham
  • Head of Marketing
  • Teletext Holidays
 
  • Dr Anne Filatotchev
  • Marketing Director
  • Aviva UK Life
 
  • Suzy McGill
  • Head of B2C Marketing
  • The Open University
 
  • Ian McKay
  • Director of Marketing
  • English National Opera
 
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