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Reinventing Crisis Management In A Wired World

Build A Well-Rounded Response Strategy, Incorporating Both Digital & 'Traditional' Media Channels, To Ensure Your Reputation Doesn't Crumble In Time Of Trouble

A One-Day Conference | 23 September 2010
Dexter House, London | www.prcrisisconference.com

Are you ready for a PR Crisis?
How do you know unless you've put your plan into action? You wish you never have to so learn from those who have!

Join PRWeek for its 5th annual and most insightful and revealing PR Crisis Communications Conference where you will get to grips with crisis handling with 20 top-level speakers:

> Microsoft explore the impact of online communications on crisis management

> easyJet reveal how they strategically handled the volcanic ash cloud saga

> World Vision discuss how they sensitively and honourably dealt with a brutal office shooting

> Action for Children divulge how they addressed severe criticism against their autism ad campaign through YouTube

> T-Mobile divulge how they handled merger communications on the brink of a data scandal

> BAE Systems disclose how they restored their brand confidence after facing impropriety allegations

> Get inside the mindset of key media players from BBC News, Channel 4 News and skynews.com to explore how you can use the media to your advantage during a crisis

> Electric Airwaves explore how to handle the media madness through a crisis simulation and media management workshop

> Go through the keyhole of Harriet Harman's office (Acting Leader of the Labour Party) to gain insight on crisis handling from a political perspective

> LexisNexis discuss how to assess your crisis strategy and improve and develop your plan to be thoroughly fool-proof

INCLUDES

Simulated Crisis Scenario
TV-debate style Q&A
Media Handling Workshop
Business Continuity Workshop
Take Away Tips From Every Presentation

PLUS: Evening Drinks Reception & Networking

With an exclusive PRWeek interview on crisis handling with TUI UK & Ireland's Communications Director, Christian Cull and Managing Director, Dermot Blastland.

>>> Last Year's Conference Receieved A <<< 99% Satisfaction Rate

What Will You Get Out Of A PRWeek Conference?

Take-back-to-the-office tools: gain access to speakers notes, on-site survery results and tips from every presentation
Peer-to-peer leanring: gain shared experience from your peers and pool the knowledge in the room
One-day compact format featuring 20 leading brands/speakers, great value for value and limited time out of the office

This year’s programme is being put together on the basis of research conducted with PR professionals from a variety of industries and organisations. The event aims to provide attendees with knowledge of real-life case studies and practical advice to strengthen your position in the wake of a crisis.

If you would like to lead our BUSINESS CONTINUITY WORKSHOP, please do not hestitate to contact Natasha Woodwal on +44(0)20 8267 8167 or email natasha.woodwal@haymarket.com

Why A Haymarket Conference?

We can officially boast among the highest delegate numbers in our class and can guarantee senior audiences
Each conference represents 93 hours of research with your peers and other industry leaders
We feature new research launches onsite
You will join a 97% satisfied customer base and receive loyalty discounts and group discounts for future event
You will have the opportunity to meet your customers face-to-face
You can often choose your own programme to ensure a tailored learning experience
We feature hosted networking opportunities to maximise your time
You will have unfettered access to exhibitor stands and the chance to meet solution providers in a non-hard-sell environment