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Related Events

Win The Hearts & Minds Of Today's Digi-Savvy Youth

15th Annual One-Day Marketing Magazine Conference
21 October 2010, Dexter House, London
www.youthmarketingconference.com

Get to grips with the latest trends, crazes and channel preferences to increase credibility and brand buzz with 16 to 25-year-olds

Marketing’s 15th annual conference returns for 2010. The behaviours and trends of today’s youths change quickly, so in such a fast-paced environment it is vital to be up to speed. Discover what excites and engages 15-25s. Delve into their decision making-processes to find out how young people are influenced and what grabs their attention. This conference will explore all issues associated with marketing to this target audience and how to encourage them to generate buzz and excitement around your brand.

See What Success Looks Like: Hear from brands who have successfully managed to tap into this lucrative market

Key topics which have come out of the research so far include:

Media Consumption: How do young people consume media? What channels are they using? Examine whether ‘traditional’ marketing still cuts it, or is engaging with new media the key to success in this market?

Social Media: How can it be used effectively? Examine how companies can successfully promote themselves through the digital sphere

Cut-Through To The Youth Market: What is it like to be a young person today? Understand how to engage youth and grab their attention with your messages

Spending Habits: Have the spending habits of young people been altered by the recession? Do discounts, promotions or freebies shape the purchasing decisions of today’s youth? If young people are more careful with their money, what does this mean for marketers?

Youth Segmentation: How do you segment the youth market and recognise their individual needs? Understand how to tailor your marketing strategies to achieve maximum appeal by catering to a range of diverse needs and wants

Feedback from last year's event includes:

"Inspiring"
Barclays

"Food for thought with excellent content and speakers"
The Children’s Society

"Excellent day – very diverse range of speakers"
Financial Services Authority

"A great insight into marketing to youths across various channels and brands"
Westfield Shopping Centre

If you would like to help with the shaping of this agenda or to speak at this event, please e-mail katie.bennett@haymarket.com

To request a copy of the conference brochure please email rosie.foster@haymarket.com

For a taster of what our conferences are all about you can access some video highlights from 2 recent social media events at www.socialmediastrategy.tv.