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Digital Communications For The Healthcare & Pharmaceutical Industry

Implications    *    Application    *    Integration

A One-Day Seminar, 27 March 2012, London
www.prseminarseries.com  

As a marcomms or PR professional looking to enhance your company’s online presence and connect with patients, medical professionals, investors and the media, this seminar is designed with you in mind. As well as offering a first-rate opportunity to meet your peers, the seminar will provide case studies from companies who are making the most of the digital channels available and finding ways to connect through social networks. It will also highlight the latest thinking on how to create strong internal guidelines for social media objectives and ensure that controls and expectations are set from the outset.

Digital communications and social media marketing present numerous challenges for companies in how to define the appropriate voice for the brand – and drive engagement. For brands in the pharmaceuticals and healthcare industry this challenge is multiplied - how are social media and digital channels best integrated into the marketing mix, especially considering that spend on digital continues to grow at 20% per year in this industry.*

Engaging in digital communications is a future-proofing strategy and a necessary step for all organisations in the healthcare and pharmaceutical industry – the challenge though is how to work within regulations.
Are there greater risks in digital engagement

for the pharmaceutical and healthcare industries? Absolutely. Yet there are ways to work within the rules and use social media and digital channels effectively - and for the benefit of the company – and patients. Find out more by registering your place at
www.prseminarseries.com.

Don’t delay, book your place today. Attendees will also receive take-home materials prepared especially for this seminar by the speakers.

Speakers

• Alex Butler
• Founder & Managing Director
• The Social Moon

 

• Tim Lloyd
• E-Comms and Publishing, Deputy Head
• Department of Health