Advanced Social Media Training
www.prseminarseries.com
This course builds on the knowledge and experiences that your team have gained working in digital and social extensively over recent years, and introduces new practical techniques, new concepts, new emerging opportunities and proven methodologies for planning and measuring.
By the end of the course your team will have a revitalised passion for what’s next in the social web, with a bucket-load of inspiration and half-formed possibilities to help your organisation beat the competition. This will be underpinned by proven practices for measuring ROI and integrating social into the wider mix of business activities.
The course will also include a healthy dose of crisis comms.
Who should attend?
- Only teams with a good to excellent general level of knowledge and expertise in digital and social
- Marketing teams
- PR and Communications teams
- Advertising, PR and marketing agencies
- Directors and heads of departments through to junior executives
How will you benefit?
Following the course our clients report the following benefits:
- Greater willingness to harness the benefits of engagement in social
- Better decision making around how and when to do so, leading to lower reputational risk and higher ROI
- Stronger measurement leading to higher performance and better ongoing team learning
- Higher levels of confidence amongst ‘digital immigrants’ and reluctant participants in social
What will I learn?
- In-depth platform overviews (Twitter, Facebook, trends and forums)
- Creating a content strategy
- Creating and implementing a customer engagement strategy
- Measurement and benchmarking
Please note this event has limited spaces so please book now to avoid disappointment.
Speakers
- Clive Andrews
- Consultant & Trainer
- NixonMcinnes
- Caz Yetman
- Consultant
- NixonMcinnes
