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Corporate Partnerships Conference

09.00 Chair’s Opening Remarks

 

09.10 Set Out Clear Objectives From The Outset To Create A Sustainable Partnership That Remains Equally Beneficial For Both Parties In The Long-Term

• Ensure clarity from the beginning of your partnership to identify each other’s needs and create a balanced, mutually beneficial relationship

 

• Manage your partner’s expectations, goals and targets to pinpoint the kind of alignment you can expect in the long-term

 

• Find your common ground: ascertain the reasons behind your partnership to ensure an association that adds value to your organisation

 

David McCullough, Trading Director, Oxfam

Mike Barry, Head of CSR, Marks and Spencer
 

09.40 Benefit From An Exposé On The Corporate Decision Making Process To Ensure You Secure The Most Rewarding Partnerships

• The Corporate Process: understand how organisations select their charity partners in order to identify the best way to approach a corporate

• What floats their boat: gain an insight into a corporate’s business motivations for involvement in order to design a package that will meet yours and their business needs

 

• Just another corporate partner?  Effectively adapt your relationships with different potential partners to ensure you are building value into all your partnerships

 

Pete Williams, Head of PR, Press and Charity, Somerfield

Alison Ward, Head of CSR, Cadbury

David Ferguson, Head of Sustainability, EDF Energy

Graham Precey, Head of Corporate Social Responsibility, Legal & General

 

Get Volunteering Right: Create A Programme That Engages Corporate Staff And Leads To A Longer Term Partnership For Your Charity

 

10.20 Get Entrepreneurial With Volunteering:  Move Beyond Simply Providing A Service And Implement A Programme Which Is Beneficial To Both You And Your Corporate Partner

• Begin a volunteering programme that works for you too: isolate how you can generate volunteering opportunities that remain mutually beneficial for you and your partner

 

• Question whether volunteering opportunities equate to simple service delivery or whether volunteering can lead to a longer-term partnership

 

• Approach volunteering with your corporate strategically:  consider the possibility of managing a more measured and integrated volunteering programme

 

Marie-Claire Berreen, Community Relations Manager - Central Region, Barclays

Jan Blackburn, Volunteer Development Advisor, NCH

 

10.40 Are You Just Ticking The Volunteering Box?  Tackle Volunteering Innovatively To Engage Your Employees And Maximise The Benefits For All Parties

• Successfully manage the relationship between your charity partner and both parties

 

• Tap into the skill set of your employees: take volunteering to the next level by providing your partners with training, guidance and expertise instead of just financial support

 

• Employee engagement: consider the ways in which your employees might want to get involved and measure their impact effectively to provide maximum feedback

 

Mark Wakefield, Corporate Citizenship & Corporate Affairs Manager, IBM

 

11.00 Morning Refreshments And Informal Networking

 

Regardless Of Size, Encourage Larger, More Innovative Partnerships With Your Corporates Based On Mutual Goals And Joint Targets

11.30 Small/Medium/Large Charity Breakout

• Maximise Your Resources And Understand The Value Of Your Brand To Attract The Partners You Want Regardless Of Your Size

 

• Think about your choice of partner, realise your value and highlight the benefits you can offer a corporate organisation to deliver a partnership that lasts

 

• Grow your confidence: No big celebrities?  No PR strategy?  Make the most of the resources you do have to attract the right partners for you

 

Nicola O'Donnell, Corporate Partnerships Manager, The Rainbow Trust

Nicola will be joined by a corporate partner

 

Analyse Your Partnership Strategy To Ensure You Are Managing Your Current Partners Effectively And Keeping Up The Momentum

• You already benefit from established support, now how can you prove that you still need help, money and time?

 

• Identify innovative ways of gaining new support whilst still keeping your current partnerships alive

 

Eve Bazeley, Account Management Leader, Macmillan Cancer Support

Maxine Taylor, Divisional Director for Corporate Affairs, Nationwide

 

11.50 Pitch Perfect: Understand How To Structure And Plan Your Pitch To Ensure The Best Response From Your Corporates

• Recognise what pitches work best to ensure you are putting together a successful bid that effectively displays the benefits of your partnership

 

• Pinpoint what resources are readily available to help you build your contact list as well as research, identify and cultivate your partners

 

Session reserved for Third Sector Guest Speaker

12.20 Advanced Philanthropy: Question The “Splash And Dash” Approach And Build More Complex Relationships With Your Partners To Gain From A Wider Range Of Benefits

• Move forwards with your partnership: go beyond simple financial contributions and focus on a more strategic partnership based on shared goals

 

• Work together on larger partnerships to provide tangible results for each party to build trust and hit mutual targets

 

Jane Aldous, Head of Scope Partnerships, Scope

Beth Courtier, Head of Charity Programmes, BT

 

12.50 Lunch And Informal Networking

13.50 – 14.40

LIVE PITCH 3 charities propose their pitch 3 corporates share their feedback

Charities:

Denise Bailey, Corporate Partnerships Manager, The Prostate Cancer Charity

Laurie Boult, Head of Partnerships, Whizz Kidz

Claire Allen, Head of Fundraising, The Woodland Trust

 

Corporates:

Richard Ellis, Group Head of CSR, Alliance Boots

Euan Wilmshurst, Manager, Stakeholder Engagement, The Coca-Cola Company

Anita Longley, Head of Corporate Responsibility, RWE npower

 

Facilitated by:

John Shiels, Chief Executive, Manchester United Foundation 

 

14.40 Afternoon Refreshments And Informal Networking

15.10 – 15.40 Choose Between Sessions A and B

 

A. Cause Related Marketing	B. Measurement And Reporting
Explore the current trends and the hottest case studies to gauge how you can use a product to gain brand awareness for both the charity and the corporate   Mayaz Rahman, Corporate Relations Manager, UNICEF UK Jon Plant, Assistant Brand Manager, Pampers UK and Ireland	Effectively report on the impact of donations to ensure continued transparency Assess whether putting in place rigorous impact assessments and methodologies will produce meaningful results and develop and improve your programme   Limited resources?  Whatever the size of your charity, find out how you can use impact assessments as a tool throughout your partnership and get results

 

15.40 – 16.10 Choose Between Sessions C and D

 

C. Legal Advice	D. New Media
Gain advice on contractual issues and amends in the charities act to keep up to date with the changes that may affect your organisation Legal Advisor to be confirmed	Consider the benefits of an integrated campaign: is incorporating new media into corporate partnerships the future? Analyse the current trends and explore the role of new media in corporate fundraising  Sam Thomas, Corporate Development Manager, Projects, YouthNet Karina Gibson, Consultant Citizenship Manager, Microsoft

 

16.10 Address Today’s Changing Economic Landscape To Assess The Long-Term Plan For CSR And Plan The Next Stage Of Your Corporate Partnership Strategy

• Question the impact the credit crunch may have on your corporate partnership to ensure you are prepared for any repercussions

 

• Beyond financial contributions: embrace creativity to ensure you are still engaging with charity partners even when funds are tight?

 

• As priorities seemingly shift towards the environment, what does this mean for investment into non-green charities?

 

Led by:

Graham Precey, Head of Corporate Social Responsibility,  Legal & General

 

Jo Confino, Head of Sustainable Development and Guardian Executive Editor, The Guardian

 

16.50 Chair’s Closing Remarks And Close Of Conference

Speakers