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C&IT Strategic Events Annual Conference

08.15 Registration for Conference 1 and 2, Refreshments & Networking

Conference 1 and 2 run concurrently throughout the day, with opportunities to network in joint sessions.

 

CONFERENCE 1 - CSR/Ethical/Green Focus Day. For Agencies

 

Maintain Your Reputation As An Ethical  Event Organiser & Win CSR-Conscious Business To Steal A March On Your Competitors

09:00  Chair’s Opening Remarks

Julian Pullan, Managing Director, SVP, EMEA, Jack Morton Worldwide
 
09.10 The Year Ahead –The Perfect Storm
• Looking ahead to the economic landscape in 2009: when will the upturn come?
• Practical advice on how event planners can get through the tough economic times

Richard Waddington, Chief Executive, First Protocol

 

Green 

09.40 The Great Contradiction – Can Incentive Travel Ever Be Green?
• Can incentive travel ever be truly ethical or green? Is green business good business?
• Consider your reputation as a sustainable organisation within a busy marketplace: where and how should you be organising events?
• 360-degree sustainability: consider the economic, social and environmental aspects of your events.

Tim Waygood, Founder & MD, MotivAction plc

 

10.10 Session Reserved for C&IT Partner

 

10.30 Morning Refreshments & Informal Networking

 

10.50 Marketing Great Places To Meet Green
With the growing trend of sustainability procurement and the emergence of the green consumer, many cities and venues are using their green credentials to differentiate and separate themselves from their competitors. However, how do you separate the real achievement from the greenwashing?
• Explore case studies from cities and venues marketing themselves as green
• Identify the critical elements for success vs greenwashing
• Discuss how to create, certify and market sustainability with authenticity and credibility

Guy Bigwood, Group Sustainability Director, MCI

  

Perfect Pitch

11.20 Developing The Perfect Pitch In Ethically Conscious Times
• Green pitching: look at ways to refresh your pitch so that it is in line with green expectations
• Examine how to create a business pitch that meets the needs, interests and budgets of both the decision makers and the participants
• What do corporates want? Investigate methods to give your pitch the edge over your competitors

Martin Lines, Marketing Director, Nestle Professional

 

11.50 Session Reserved for C&IT Partner

 

12.10 Lunch & Informal Networking

 

13.15 Adding Value Without Adding Costs - How Can You Maximise Budgets And Make The Most Of Your Money In The Current Economy?
• Can stringent cost controls and reduced budgets still allow you to create successful and exciting events?
• Explore why measurement and evaluation are vital components when you have to add value while cutting costs.

Simon Hughes, Director of Live Events, COI

 

Corporate Panel

13.45 Decision Makers Panel: Put Your Questions To Corporates
• What do corporates look for in an agency and how can you create pitches that are attractive both creatively and commercially?

 

Sarah Wright, Head of UK Banking Events, Barclays PLC

Patti Heaven, Head of AXA Life Events, AXA Sunlife

Susan Blewett, Global Congress & Exhibition Manager, AstraZeneca

 

Procurement

14.35 Ethical Procurement Focus
• Does ethical procurement mean higher costs?
• Working with suppliers to ensure they meet your environmental and CSR guidelines
• Address methods to negotiate the best rates to ensure that you are saving money and able to offer competitive prices to your clients
• Venue knowledge: discuss what is, and what is not, important to know about your venue
Samantah van Leeuwen, Head of UK Hotels and Venues Procurement, PricewaterhouseCoopers

15.25 Close of Conference & Afternoon Drinks Reception

CONFERENCE 2 - Corporate Lock-in. For Corporates.

 

Justify The Existence Of Your Department And Find Ways To Reduce Your Spend Without Sacrificing The Quality Of Your Events

09:00 Chair’s Opening Remarks

 

Budget Stretching 

09.10 Adding Value Without Adding Costs - How Can You Maximise Budgets And Make The Most Of Your Money In The Current Economy?
• Can stringent cost controls and reduced budgets still allow you to create successful and exciting events?
• Explore why measurement and evaluation are vital components when you have to add value while cutting costs.

Simon Hughes, Director of Live Events, COI

 

09.40 Money, Money, Money: Justifying Your Event Budget When Faced With Tougher Economic Pressures
• What is the role of the Internal Event Manager in a world of growing procurement influencing and control?
• Reducing budgets and doing more for less: demonstrate the value you are adding to your organisation through your events
• Explore how to ensure your internal meeting agenda doesn't become the first casualty in light of budget cuts
• Why is face-to-face marketing still essential in tighter economic times?
 
Andrew Latta, Head of Events Management, Aviva

10.10 Session Reserved for C&IT Partner

 

10.30 Morning Refreshments & Informal Networking

 

 

10.50 Staff Power: Looking At Ways To Manage And Retain Your Staff Within A Tight Budget
• Assess the importance of staff training and evaluate ways to incorporate additional staff costs into tight budgets
• With redundancies on the increase during the credit crunch, how do you ensure that your events are not adversely affected by staff shortages

 

 

11.20 Exposing Methods To Cost-Effectively Work With Venues
• Examine methods to ‘shop around’ for the best venues
• Know your options: what venue possibilities are out there?
• Investigate ways to work with venues to cut costs
• Negotiating techniques: ensure you get the best prices from your supplier

Hannah Murphy, Events Manager, O2

11.50 Session Reserved for C&IT Partner

 

12.10 Lunch & Informal Networking

  

Home Vs. Away 

13.15 Events On An International Scale: Working At Home And Overseas
• Is it more cost efficient to run events abroad? Look into overseas alternatives to ensure that you are making the most of money and opportunities
• Discuss how to organise events from a British base. What are the best ways to manage your contacts overseas effectively and coordinate events from afar?

Joanna Newark, European Internal Communications Manager, GAP

 

13:45  Outsourcing And Working With Partners To Develop The Best Solution For Your Budget
• Finding out the best ways to work with venues and suppliers during the downturn
• Work together with your suppliers to ensure that you are cutting costs but not quality

Ian Beer, Sales Effectiveness Leader, 3M United Kingdom PLC

  

Sustainability

14.35     The Journey Towards Sustainability. What Does This Mean For Corporate Events?
This session will explore the journey being taken by Lloyds TSB to implement sustainability within their events. Attendees will hear about the challenges faced, opportunities available and learnings gathered.

Fiona Pelham, MD, Organise This

Paul Turner, Head of Sustainable Development, Lloyds TSB Wholesale & International Banking

 

15.25 Close of Conference & Afternoon Drinks Reception

 

Speakers