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Partners

PR Crisis Management Conference

A One-Day Conference | 23 September 2010
Dexter House, London | www.prcrisisconference.com

08.30 Registration & Coffee

09.15 Chair’s Opening Remarks

Catherine May, Group Director of Corporate Affairs,

Centrica plc

09.30 Editor’s Introduction
In recognition of PRWeek’s 5th annual PR Crisis conference, hear how crisis management has evolved over the years. Explore how the work of PR professionals and the industry has advanced to mirror the progression in our society.

Danny Rogers, Editor,

PRWeek

Fight Fire With Fire: Understand The Digital World & How To Use It To Your Advantage In A Crisis

DIGITAL WORLD - STRATEGY FOCUS

09.40 Planning A Crisis Strategy For A 24/7 Digital World: Examine The Sheer Speed & Power Of Online Communications & Its Affects On How You Prepare For A Crisis

• Global within seconds: what is the impact of media evolving in size, acceleration and accessibility?
• Spreading the word: with communication today being broader than ever, learn how to adapt your crisis management strategy to incorporate the power of digital

TAKE AWAY TIPS – 1 – DIGITAL STRATEGY

Peter Devery, Corporate PR Lead,

Microsoft EMEA

CRISIS SIMULATION

10.00 Crisis Scenario Think Factory - Receive Top Tips On How To Strongly Equip Yourself To Face Any Crisis Confidently & Head On
Work together to identify an appropriate media response to a simulated escalating crisis. Delegates will be invited to rise to the challenge and undertake a hostile media interview with journalist, Scott Chisholm (who has anchored Sky News, ITN, and Talk Radio) who will share tips for managing crisis interviews once you have run out of apologies and reassurances.

TAKE AWAY TIPS – 2 – MANAGING CRISIS INTERVIEWS

Led by Andrew Caesar-Gordon, Managing Director,

Electric Airwaves

10.45 Morning Refreshments & Informal Networking

Gain Exclusive Insight On How To Successfully Manage A Crisis Internally & Externally

CRISES CASE STUDIES

11.15 What To Do When A Crisis Comes Knocking: Learn How To Proactively & Efficiently Manage A Crisis To Ensure Your Reputation Remains Intact

• What should be your strategic approach? Examine how to react to a crisis in order to ensure a timely response
• How can you best position yourself in a crisis? Investigate various crisis communications tools that can be used in the midst of a crisis to best effect
• Take control of your future: understand how to successfully manage a crisis in order to establish a positive outcome

TAKE AWAY TIPS – 3 – MANAGING A CRISIS

Oliver Aust, Head of Communications & Public Affairs,

easyJet

Ayesha Hazarika, Director of Communications & Deputy Chief of Staff,

Harriet Harman (Acting Leader of The Labour Party)

SOCIAL MEDIA CASE STUDY

12.00 Make The Most Of Social Media: Explore How To Take Advantage Of Social Media & Use It As Another Tool In Your Armour

• How can you practically use social media as a part of your overall crisis management strategy?
• Understand how to use social media in a crisis: who should you contact and what should you say?
• Fight against people power: learn how to respond to negative messages and engage positively with your critics in times of a crisis

TAKE AWAY TIPS – 4 – UTILISING SOCIAL MEDIA

Gregg Vines, Director of Communications ,

Action for Children

QUESTION OUR COMMS DIRECTORS

12.15 Seize This Opportunity To Pose Your Questions To Our Case Study Representatives

Make the most of an extended debate-style Q&A to question this morning’s presenters about their organisation’s crisis strategies. Ensure you receive tips and lessons learned from their experiences to apply to your own crisis management approach.

Moderated by Richard Peel, Director of Corporate Affairs,

Camelot Group plc

12.40 Lunch & Informal Networking

13.45 Afternoon Chair's Opening Remarks

Louise Terry, Group Director Internal and External Communications,

L'Oreal UK & Ireland

Practical Focus: Gain Valued Insight & Tips On How To Use & Work With The Media Or Learn About Incoporating Business Continuity

WORKSHOPS

13.55 Choose To Attend Either Of The Following Workshops:

1: Work Together With Media Specialists To Understand & Learn How To Successfully Engage With The Media

With the help of video news clips from recent crises, this workshop from two Electric Airwaves’ journalists and their Managing Director, Andrew Caesar-Gordon, offers you tips and best practice on organising your war room, managing journalists and handling spokespeople during a crisis. Learn from the media side of the fence what caused them to report a crisis as a triumph and hear the results of Electric Airwaves’ survey of the top five disastrous media performances in the last year.

Andrew Caesar-Gordon, Managing Director,

Electric Airwaves

2: Hear How Your Organisation Can Recover & Restore Interrupted Functions Promptly In Order To Stay In Business After A Crisis

Many organisations now have a formal Business Continuity department. Corporate communications teams now focus on managing corporate reputation during crisis while the Business Continuity function drives crisis planning and management. In this workshop, discover how the Business Continuity industry views the role of corporate communications in crisis, how it builds PR into the business recovery planning process and how best to integrate seamlessly with your Business Continuity team.

Lyndon Bird FBCI, International & Technical Director,

Business Continuity Institute

Steve Mellish FBCI, Head of Business Continuity,

Sainsbury’s Supermarkets Ltd

TAKE AWAY TIPS – 5 – MEDIA MANAGEMENT or BUSINESS CONTINUITY

JOURNALIST INSIGHT PANEL

14.45 The Media Are Your Friends: Pose Your Probing Questions To Our Panel Of Journalists To Explore How To Build Strong Working Relationships With The Media In A Crisis

• Engaging with the media rather than against them: explore how to build healthy relationships with journalists to gain their support in a crisis
• Is the story going to come back on you? How can you use the media to deflect corporate bad press and ensure damage limitation for your organisation?
• Where is the story going? Understand how to develop stories to push your key messages and take control of the news agenda

TAKE AWAY TIPS – 6 – ENGAGING WITH MEDIA

Moderated by James Clark, Director of Communications, Marketing & Public Affairs,

Oxfordshire County Council

Jon Williams, World Newsgathering Editor,

BBC News

Julian March, Executive Producer,

skynews.com

Martin Fewell, Deputy Editor,

Channel 4 News

INTERNAL FOCUS

15.15 Strength In Numbers: Learn How To Be Upfront With Your Employees & Stakeholders To Ensure Your Business Is Aligned As One Force Against The Masses

• Discover how to brief key stakeholders to limit potential damage to the brand
• Explore how to align your internal and external communications consistently
• Your staff are your biggest asset: understand how you can strategically inform and use your internal audience in order to unite as a stronger force

TAKE AWAY TIPS – 7 – ALIGNING YOUR BUSINESS

15.35 Afternoon Refreshments & Informal Networking

Review, Revise & Recover: Explore How To Assess & Develop Your Crisis Strategy & Rebuild Your Brand’s Reputation

EVALUATION FOCUS

16.05 Assess, Adapt & Improve Your Future Strategy: Explore How To Assess Your Crisis Management Approach & Identify Your Strengths & Weaknesses

• Did your crisis management work? Examine how to measure the success of your approach in order to identify and improve the weak areas
• Look into how to evaluate your plan, response and success to be able to strengthen your crisis management process for the future
• Understand how to take your lessons learnt and adapt your strategy accordingly

TAKE AWAY TIPS – 8 – POST-CRISIS ANALYSIS

Bob De Lancey, Director of News & Business,

LexisNexis

REPUTATION CASE STUDY

16.25 Brand Restoration: Discover How To Rebuild Your Brand’s Credibility & Public Confidence To Allow Your Organisation To Recover

• Damage limitation: understand what you can do to ensure your image doesn’t suffer more than is absolutely necessary
• Learn how to rebuild your reputation internally in order to show strength externally
• How can you restore brand confidence? Examine how to redevelop credibility and public confidence to enhance your brand’s future performance

TAKE AWAY TIPS – 9 – REPUTATION RECOVERY

John Neilson, Director of Communications, International,

BAE Systems plc

16.45 Chair’s Closing Remarks & Close Of Conference

17.00 Evening Drinks Reception & Networking

17.30 An exclusive interview with TUI UK & Ireland on crisis handling

Interviewed by: Danny Rogers, Editor,

PRWeek

Christian Cull, Communications Director

Dermot Blastland, Managing Director

TUI UK & Ireland