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PR & The Media Seminar

A One-Day Seminar, 3 May 2012, London
www.prandthemedia.com

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08.30 Registration & Coffee 

09.00 Chair's Opening Remarks: Gaining More Coverage Across The Media Landscape

• What media is relevant and under what circumstance?
• How can you develop cut-through content which is compelling and targeted across all media?
• With an increasingly fragmented media landscape, what constitutes ‘good coverage’ now?

 

09.15 Media Debate On Journalism In The New Age: What Impact & Influence Is Social Media Really Having On The Media?
 

• How are journalists using social media?

     - where are media sources finding material?
           > does social media influence media professionals
              to carry forward a story?
           > planting news to go viral on social media
     - content on social media
           > can online consumer comments influence
              the editorial process?
     - using Twitter for maximum advantage

Join in the debate with:

Jason Mills the Editor, Web Development for ITV News

 

10.15 Breaking Down Broadcasting & Its Changing Face:  Insider Knowledge On What They Want from PROs Now

• How is broadcast media evolving?
          - what opportunities does this present for PR
            professionals
• What are different broadcasters looking for?
          - TV
          - radio
• How can you efficiently target broadcasters to gain maximum coverage?
          - what gets attention in the newsroom?
          - what will make them take a story forward?

Get the inside scoop with:

Rod McKenzie, the Editor of BBC Radio 1 Newsbeat & BBC Radio 1Xtra Newsbeat

John McAndrew, the Associate Editor of Sky News

 

11.15 Coffee

 

11.45 Blogging In The Spotlight

• Attracting bloggers and getting them on-side
          - who are the key influencers and how do you
            spot them?
          - how do they like to be approached?
          - how do you get their attention for the right reasons?
• Monitoring the 24/7 blogospshere
          - how best to monitor your brand’s coverage on blogs
            and knowing when to intervene
• Planting your news or opinion on the most relevant and popular blogs

 

12.30 Print Media: Surefire Ways To Hit The Headlines

• How is print media changing?
          - what do you need to do to adapt?
• How do you get the attention of print editors?
          - what are they looking for?
                    > where are you going wrong?
• Weekday, weekend, fortnightly press: how do you manage the journalist’s time?
• How do you gain cut-through to get those crucial column inches?

 

13.30 Lunch

14.30 The Online Outline: How to Increase Coverage Where it Matters

• How can you maximise online opportunities to broad your reach at home and abroad?
• What are online editors looking for as opposed to print editors?
          - what do communicators need to do differently?
          - what is and isn’t appropriate?
• How do online journalists like to receive information? When?

Get the lowdown with:

  Peter Hoskin, the Online Editor of The Spectator

Rich Sutcliffe, the Editor of Brand Republic

 

15.30 The In-House PR Perspective on Message Management: Keeping Your Eyes  On The Message Through The Best & Worst Of Times

• How to develop stories to push key messages and take control of the news agenda
          - ensure fact-based coverage and limited media
            speculation
• Handling negative press and publicity
          - what are the most efficient and effective methods of
            preventing unwanted coverage?
          - dealing with journalists that speak in error
          - when should you intervene and with what
            message?
          - how can you act or respond without jeopardising
            your relationships with the media?

Overcome the in-house challenges with best-practice advice from:

Simon Craddock, Motorola Solutions’ Communications Director EMEA

 

16.15 Chair’s Closing Remarks

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Speakers