Revolution Winter Forum 17 - 19 November 2008

Plenary Session:

Why innovation is essential to building a successful online brand

Speaker: Justin Billingsley, UK Marketing Director, Orange

Billingsley claims that being prepared to break new ground is the only way to create truly successful digital campaigns. This plenary session will showcase the best of Orange's digital work, outlining best practice for digital brand marketers.

 

Behavioural targeting: Beyond the hype

Speaker: Tim Brown, Head of APG Products and Platforms, Yahoo! Europe

This workshop will dispel the myths associated with behavioral targeting, enabling delegates to understand its basic principles and how they can be applied to their business.

 

Utilising social networks

Speaker: Blake Chandlee, EU Commercial Director, Facebook

The growth of Facebook has been well documented but now the hype is dying down, how can brands best utilise the site's huge consumer base to promote their products and services

 

Search, the final frontier 

Speaker: Arjo Ghosh, Chief Executive, iCrossing UK

This workshop will showcase the latest developments in search engine marketing (SEM), explaining how delegates can drive their SEM strategies forward.

 

Convergence: Understanding the future

Speaker: Nigel Walley, Managing Director, Decipher

With TV and internet platforms rapidly converging, this workshop will address how marketers can best navigate the changing digital landscape.

 

E-mail marketing: Back to basics

Speaker: Mike Teasdale, Planning Director, Harvest Digital

With e-mail clients increasingly filtering out e-mails including video and other rich media content, this workshop will discuss the need to go back to basics to get the most out of e-mail marketing.

 

A guide to affiliate marketing

Speaker: TBC

This session will outline the fundamentals of affiliate marketing, providing delegates with a best practice guide to the most accountable and fastest growing form of digital media.