Revolution Winter Forum 17 - 19 November 2008

Plenary Session
Why risk is essential to building a successful online brand?

Workshops

Behavioural Targeting: beyond the hype
This workshop will dispel the myths associated with behavioural targeting, enabling delegates to understand its basic principles and how they can be applied to their businesses.

Utilising social networks
The growth of Facebook has been well documented but now the hype is dying down, how can brands best utilise the site’s huge consumer base to promote their products and services.

Search, the final frontier
This workshop will showcase the latest developments in search engine marketing (SEM), explaining how delegates can drive their SEM strategies forward.

Convergence: Understanding the future
With TV and internet platforms rapidly converging, this workshop will the address how marketers can best navigate the changing digital landscape.

A guide to affiliate marketing
This session will outline the fundamentals of affiliate marketing, providing delegates with a best practice guide to the most accountable and fastest growing form of digital media.

Email marketing: Back to basics
With email clients increasingly filtering out emails including video and other rich media content, this workshop will discuss the need to go back to basics to get the most out of email marketing.