PRWeek Forum 2010

 

Internal Comms

The recession has put increasing pressure on companies’ most valuable resource – their employees. As a result, internal comms is one of the few areas of PR that has proven ever-more dynamic in recent years.

What are the new concepts and techniques being used to motivate workforces? What is the latest thinking on restructures and rebrands?

Our speaker – who has won many recent PRWeek awards in this area – will bring you first-hand experience in effecting change, while keeping a workforce on-side, on-message and even moulded into the brand’s greatest ambassadors.

Speaker: Nick Hindle, Vice-President Communications, UK & Northern Europe, McDonald’s

 

 

Public & Not for Profit Communication

It is estimated that more professional communicators work in the not-for-profit sectors than in the entire private sector – and these practitioners face unique pressures and issues.

The recession – and more recently, public sector spending squeezes – have meant operators in this area have to work smarter, and make their resources work harder than previously.

Our speaker – who runs the reigning Public Sector Department of the Year in the PRWeek Awards – will bring you fresh thinking, innovation and advice on how to deal with today’s comms challenges. It will be an opportunity to share, learn and be more creative than ever before.

Speaker: Alex Aiken, Director of Comms and Strategy, Westminster City Council

 

Digital Social Media

Over the past three years social media such as Facebook, YouTube, Twitter and FourSquare have revolutionised the way PR professionals work.

Is the phenomenon overrated? Are these simply new channels requiring the same skills and disciplines as any other comms medium? What resources do they require to manage them well? And what is the potential financial upside?

Our speaker – a leading player in the 2009 PRWeek Awards’ International Agency of the Year - will bring you cutting edge thinking on digital social media; look at the types of content that work best within this medium, including a short case study: and examine how comms strategies via social media can ultimately be measured and evaluated.

Speaker: James Warren, Chief Creative Office, Digital, Weber Shandwick Worldwide

 

 

Broadcast Innovation

According to the IAB (Internet Advertising Bureau) 30 million people in the UK watch some form of online video content each month – and this is increasing all the time. The reality is that video is often the differentiator in terms of online content, whether one is concerned with news, SEO, sales or reputation management.

Our speaker – whose campaign for Visit Blackpool won Best Broadcast Campaign at the PRWeek Awards last year – will look at cutting edge thinking in terms of broadcast content, both online and offline – with a special look at new social media.

Speaker: Daniel Kennedy, Operations Director, Video News Agency